Areej Al-Muqbil Moderating a Misk Global Forum Session on Storytelling

Areej Al-Muqbil moderated a high-level session titled “Storytelling That Sticks,” convening industry professionals Daniel Cronin, Kate Middttun, and Layla Tamim for an in-depth discussion on strategic communication and narrative impact across professional and public-facing platforms.

The session examined how effective storytelling functions as a critical tool in leadership, brand positioning, and influence, particularly in environments where clarity, credibility, and audience engagement are paramount. Al-Muqbil guided the conversation toward practical frameworks for crafting compelling narratives, emphasizing authenticity, audience awareness, and long-term message retention.

Through a multidisciplinary exchange of perspectives, the panel highlighted storytelling as a strategic asset in shaping perception, driving engagement, and translating complex ideas into lasting impact across industries.

To view the full talk, please visit: https://youtu.be/HPvkqGpd4Qs?si=lhtf-CJguicAxhhG